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Sofology sales rise as new strategy beds in

Sofa retailer Sofology, known for its Neal the Sloth advertising campaign on Channel 4’s Gogglebox, has upped annual revenues by 40 per cent to more than £140m as it reaped the rewards of moving away from short-term discounts and commission-based selling.

The Golborne-headquartered company, which was formerly known as CSL and then Sofaworks, posted sales of £142.9m in the 2015 calendar year, up from £102m in 2014. This included the impact of new store openings although the business reported that the biggest driver of its improved performance was a 21 per cent growth in like-for-like store performance.

Sofology had 33 stores at the end of 2015, with the total bolstered by recent openings in Preston, Enfield, Dundee and Cannock. Read More